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Saffron, answered — the questions we hear most

Storage, shelf life, daily dose, pregnancy, kids, cooking heat, milk vs water — the most common questions from the customer-care inbox, with our straight answers.

Frequently asked

How much saffron should I use per day?
Culinary use: a pinch (roughly 5–10 threads, or about 30mg) per serving. Daily wellness use: 30mg per day is the dose used in most peer-reviewed saffron research. Do not exceed 1.5g of saffron per day.
Is saffron safe during pregnancy?
Culinary amounts (a pinch in food) are generally considered safe in the second and third trimesters in many traditional cuisines. High supplemental doses are not recommended. Always check with your obstetrician.
Can children have saffron?
Yes, in culinary amounts — a few threads in warm milk is a centuries-old practice in Indian households. Avoid supplemental doses for children under 12 unless prescribed.
How should I store saffron?
In an airtight tin or jar in the refrigerator at 0–4 °C, away from light and moisture. Let it return to room temperature before opening so condensation doesn't form on the threads. Properly stored, saffron stays at peak quality for 2–3 years.
Does heat destroy saffron?
Direct high heat damages the aroma compounds. Always bloom saffron in warm (not boiling) milk or water for 15–20 minutes first, then add the bloomed liquid to your dish at the end of cooking.
Milk or water — which is better for blooming?
Warm milk for desserts (kheer, payasam, lassi), warm water for savoury dishes (biryani, pulao). The fat in milk extracts more of the aroma; water extracts more of the colour.
Why is real saffron so expensive?
Every gram of saffron is the hand-picked, hand-separated stigma of about 150 crocus flowers. A single flower yields only three stigmas, and the harvest window is just two weeks per year. There is no machine-harvested saffron.
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