A family in saffron since 1840; the Baby Saffron brand since 1965. We grew, year by year and generation by generation, from a family-owned workshop into a producer outgrowing its own facilities — driven by the same standard of purity that started it all.
As a family, our purpose is to enrich people's lives with healthy food. We envision a future where saffron is a daily-use ingredient, not the niche spice it is today — where every household understands its nutritional value. Baby Saffron is at the outset of a saffron revolution.
We are a family with a proud heritage, committed to delivering only the finest saffron to people across the world. Our responsibility is to process and clean each strand by hand, package it with care, and deliver it with quality, purity, and trust.
From understanding the quality of every strand to earning the trust of households and partners, our story has been passed — hand to hand, generation to generation.
Founded the family firm that would become USMS — the birth of the brand later known as Baby Saffron.
A natural leader whose patient stewardship kept the family — and the standard — together.
Built the trust, consistency, and customer-first reliability the next generations would inherit.
Coined the name 'Baby' and pioneered hand-processed Mongra — only the deep-red stigma, never the pollen.
Opened the first fully integrated saffron plant in Baddi and invented powdered saffron for instant use.
Repositioned saffron as a daily wellness ingredient and built the automated Neemrana factory.
Six generations of decisions, written down. Each window pushed the standard a little higher — purer saffron, better packaging, smarter manufacturing, broader reach.
'Baby Brand Saffron' was registered in 1965 — the name a quiet promise that our saffron would be as pure as the heart of a newborn baby.
Saffron was hand-processed and packed in homes and rented rooms. We bought our first space in Khari Baoli, Delhi — 250 sq.ft. then, around 1,450 sq.ft. today.
When prices shot up 80% on huge demand and short supply, Harpreet Singh Chhabra chose to supply every order anyway. We lost money — and gained a market that has never forgotten the gesture.
Plastic pouches were spoiling quality in transit. We introduced transparent boxes with protection seals — a visible promise of purity that customers could see before they bought.
Imitations started appearing — a backhanded compliment. Pad printing on curved surfaces was hard to copy, and by the end of the decade Baby Saffron was the acknowledged leader of the category.
Indian buyers knew only Lachha — saffron with the yellow style still attached. Amarjeet's vision was to deliver only the most potent part, free of pollen and by-products. We hand-processed Mongra when nobody else did.
We pioneered vacuum packaging for saffron. Then we discovered the southern climate could still let moisture in — so we kept going, looking for something better.
Blister packaging arrived — sealed against humidity. And Harpreet Chhabra's vision turned a spice that needed long soaking into something modern: powdered saffron, ready to bloom in seconds.
The business moved into a fully integrated, in-house processing and packaging plant in Baddi, Himachal Pradesh — where every packaging upgrade was tested for moisture permeability before it ever reached a customer.
A government-accredited NABL lab opened on-site, exclusively for saffron testing. The same years, India's first dedicated saffron retail store opened at MGF Metropolis Mall, Gurugram.
A robotics-aided, humidity-controlled factory came online at Neemrana, Rajasthan — production capacity and consistency stepped up together, without ever loosening the family standard.
We saw corporate gifting fatigued by the same dry-fruit boxes. Suede-leather Baby Saffron gift sets — premium, customisable, unmistakably ours — gave the category a fresh language.
A conversation tracing the past of Baby Saffron — where it began, the generations that shaped it, and the standard that never moved.
From raw saffron to the sealed pack in your kitchen, every step happens under one roof — processed, cleaned, graded, printed, moulded, and packed by 150+ skilled employees, to a standard six generations of our family have refused to lower.
Take a walk through our facility — from raw saffron to sealed pack.
Hand-graded by colour and length, then gently dried to lock in colour, aroma and strength.
Every lot cleaned and sorted by hand — pale styles, floral waste and dust taken out before packing.
Pack and tin branding is printed in-house for a flawless, consistent premium finish.
Our blister trays and containers are moulded on-site — packaging quality is never outsourced.
Sealed against moisture with a break-away tamper seal, in our humidity-controlled, ISO-certified facility at Neemrana.
Checked at every step against one unchanging family standard before it reaches you.